July 25, 2009

New Beer Distributors

Location: Chrystie St between Delancey and Rivington (new-beer.com)

Yining and I set out with the intention of buying great quantities of beer. We planned to take our souvenir steins for a spin, you see, and it was clear that pouring bottle after bottle to fill a 1L receptacle just wasn't going to cut it.

In addition to a vast selection of snobby beers by the bottle, New Beer also has six beers on tap that you can get in 32 oz. (approx. 1L) and 64 oz. (approx. 2L) sizes. Of the six, five were various domestic brews and one was a Belgian import, at twice the price of the domestics. The empty 64 oz. glass jug (a "growler") will cost you $4, but it's yours to keep for the next time. They will also fill the growlers from Whole Foods and, presumably, any other conforming jugs you may have.

Incidentally, we went to Whole Foods to comparison-shop and, while the prices were comparable, New Beer had two advantages. First, they let you taste the beer - a distinct benefit when you are committing to litres of it at a time. Second, their caps are sturdier and higher quality. (Whole Foods will likewise fill New Beer containers, if you need a few extra selections.)

We went home with 2L of German-style Coney Island Mermaid Pilsner ($8) and 2L of Ommegang Witte Ale ($10), a Belgian-style white. An awesome afternoon/evening was had by all.

Mark your calendars - Oktoberfest party at my place!

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